Case Study

INSUM HELPS E-RAFFLE COMPANY BEAT INDUSTRY LEADERS TO MARKET

Tap 50:50 Raffle Systems

BUSINESS NEED

Tap 50:50 needed a quick and secure raffling solution to meet government regulations and to gain a competitive edge.

THE SOLUTION

Insum quickly developed a rich responsive application using Oracle Application Express (APEX), while maintaining airtight security.

THE RESULT

Among the ﬁrst to win certiﬁcation for online raﬄes, Tap 50:50 are now in the ﬁeld outperforming and winning market share from industry leaders.

Working with a One-Stop Shop

The team behind Tap 50:50 had a big idea and a bigger business problem.

Their idea was to extend the reach of 50:50 raﬄes beyond live events and into the online arena, but they needed to ﬁnd a partner who could help them develop systems that were elegant and secure – without taking a piece of the intellectual property.

They also needed a partner who could get them ready in time to meet the regulatory gaming certiﬁcation requirements of Saskatchewan – the ﬁrst province in Canada to approve online raﬄes.

Insum provided the right mix: a “one-stop shop” solution that combined the speed and agility of APEX with the robustness and security of the Oracle databases.

Insum provided exactly what Tap 5050 was needed right away.

Insum was able to connect the raﬄe back end to an e-commerce platform that would enable not only event-based raﬄes, but also online raﬄes – a new gaming industry on the verge of exploding. Using APEX, Insum developed a shopping cart that could elegantly and securely dovetail with Tap 50:50’s existing system and provide a good user experience.

Because mobile ticket sales represent a big business opportunity, Insum was able to leverage the rich mobile application development features of APEX to make sure the system could support mobile raﬄe ticket selling as well.

Five-week iterative development period
World-class team of APEX developers
Design, usability, and security

ORACLE APEX: Speed & Security

Using Oracle APEX, Insum developed a shopping cart that could elegantly and securely dovetail with Tap 50:50’s existing system and provide a quality user experience. Because mobile ticket sales represent a big business opportunity, Insum was able to leverage the rich responsive application development features of APEX to make sure the system could support mobile raffle ticket selling as well.

There was a huge focus on design and usability, while maintaining airtight security. The application would handle credit payment through a secure service called Stripe, which allowed the application to process payments without storing any credit card information.

Over the intense, five-week iterative development period, Insum developers worked closely with Tap 50:50 partners – trading questions and answers that sharpened the focus of the project and circumvented costly deadends.

With Insum and Oracle APEX, Tap 50:50 was able to reap the benefits of having one vendor and technology stack for operating systems, the database software and web development applications. It meant that they didn’t have to figure out the latest database or development platform, find the patches for it, or identify and patch security issues.

And because Insum has developers from all over the world, having an online development platform meant they could control and monitor the design remotely on an ongoing basis.

Beating Industry Leaders

Insum’s developers were flexible throughout, dealing with issues that popped up that needed addressing from a regulatory standpoint.

At the same time, Tap50:50 was dreaming up features that Insum could move quickly to design and implement, which included notification and lead capture features that turned out to be game changers.

In the end, the project was delivered on the money. Tap 50:50 won certification in Saskatchewan, just in time to sign up their first stadium sale – beating out the industry leader for the job. They’ve already signed a minor league hockey team and they’re also working with provincial arts, and music festivals that will team up for a Festivals of Saskatchewan Lottery.